STRATEGI DALAM MENINGKATKAN PERTUMBUHAN DEBITU SMALL MEDIUM ENTERPRISE BANK CIMB NIAGA CABANG MEDAN BUKIT BARISAN

Authors

  • Afrizal . PPS Magister Manajemen Universitas Sumatera Utara
  • Iskandarini . PPS Magister Manajemen Universitas Sumatera Utara
  • Sutarman . PPS Magister Manajemen Universitas Sumatera Utara

DOI:

https://doi.org/10.30829/al-irsyad.v5i2.6545

Abstract

The strategy set by Bank CIMB Niaga in promoting growth Debtor Small MediumEnterprise Branch Medan Bukit Barisan up to date has focused on the application ofexcellent service to attract customers and prospective debtor as a partner in apartnership. However it is felt not to be able to make the maximum contribution inincreasing the number of Debtors Branch Medan Bukit Barisan so diada-kan need aresearch study to find additional strategies in doubt-sanaannya signifikant able to giveeffect to this increase SME Debtor Bank CIMB Niaga. In the Division of Small MediumEnterprise [SME] Bank CIMB Niaga Medan Bukit Barisan, loan products as one of themajor and mainstay products decreased Debtor growth in 2010 and 2011.Keywords: Strategi, Debitu Small Medium Enterprise, Bank Cimb Niaga.

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Sumber Lain:

Kebijakan Perkreditan Komersial Internal Bank CIMB Niaga Nomor F.1.I.I

tanggal 13 Maret 2009.

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Published

2019-12-02

Issue

Vol. 5 No. 2 (2015): Edisi Juli-Desember 2015

Section

Articles

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