PERAN BAHASA DALAM PROMOSI KESEHATAN MENTAL: ANALISIS PSIKOLINGUISTIK PADA KAMPANYE DIGITAL

Authors

  • Rudi Purwana Institut Helvetia Medan

DOI:

https://doi.org/10.30829/jai.v13i2.23394

Keywords:

Mental Health, Psycholinguistics, Digital Campaign

Abstract

This study aims to analyze the role of language in promoting mental health through digital campaigns from a psycholinguistic perspective. In the digital era, social media and online platforms have become primary tools for disseminating mental health messages. The language used in these campaigns plays a critical role in shaping audience understanding, perception, and attitudes. This study employs content analysis of mental health campaign messages distributed across platforms like Instagram, Twitter, and YouTube. The primary focus is on linguistic structure, metaphor usage, positive-negative word choices, and their emotional effects. The findings reveal that empathetic, inclusive, and straightforward language enhances audience acceptance and comprehension of mental health issues. Moreover, relevant metaphors and personal narrative-based communication styles prove effective in establishing an emotional connection with the audience. This research contributes to developing more effective communication strategies for promoting mental health through digital media.

References

American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). American Psychological Association.

Andrews, G., Bell, C., Boyce, P., Gale, C., Lampe, L., & Marwat, O. (2018). Digital mental health interventions: Review and recommendations. Australian & New Zealand Journal of Psychiatry, 52(6), 594-601.

Beck, A. T., & Clark, D. A. (2020). Cognitive therapy of anxiety disorders. Behavioral Research and Therapy, 53(4), 299-306.

Burnap, P., & Williams, M. L. (2016). Hate speech, social media, and algorithms of detection. Computer in Human Behavior, 59, 428-435.

Corrigan, P. W., & Watson, A. C. (2002). The paradox of self-stigma and mental illness. Clinical Psychology: Science and Practice, 9(1), 35-53.

Digital Mental Health Alliance. (2019). Best practices in mental health promotion through digital platforms. Retrieved from https://www.digitalmentalhealthalliance.org

Escobar-Viera, C. G., Whitfield, D. L., Wessel, C. B., Shensa, A., Sidani, J. E., Brown, A. L., & Primack, B. A. (2018). Social media and mental health: A review. Current Psychiatry Reports, 20(11), 1-9.

Hoffmann, T. C., Glasziou, P. P., Boutron, I., Milne, R., Perera, R., Moher, D., & Barbour, V. (2018). Improving the translation of research evidence into practice. PLoS Medicine, 15(3), e1002586.

Jorm, A. F., & Kitchener, B. A. (2008). Mental health first aid: An update on research and practice. World Psychiatry, 7(1), 22-28.

Kemp, S. (2022). Digital 2022: Global overview report. We Are Social. Retrieved from https://datareportal.com/reports

Lavoie, J., & Macdonald, D. J. (2020). Social media as a tool for mental health promotion. Journal of Technology in Human Services, 38(1), 44-55.

Luxton, D. D., McCann, R. A., Bush, N. E., Mishkind, M. C., & Reger, G. M. (2011). mHealth for mental health. Telemedicine and e-Health, 17(3), 228-234.

McGorry, P., & Tanti, C. (2020). Youth mental health and emerging digital interventions. The Lancet Digital Health, 2(4), e194-e204.

Naslund, J. A., Aschbrenner, K. A., Marsch, L. A., & Bartels, S. J. (2016). The future of mental health care: Digital technology. World Psychiatry, 15(3), 286-295.

Nguyen, T. M., & Pacheco, E. (2019). Linguistic analysis of mental health awareness campaigns. Discourse & Society, 30(6), 664-681.

Pew Research Center. (2021). Social media usage and its impact on mental health. Retrieved from https://www.pewresearch.org

Rickwood, D., & Thomas, K. (2012). Conceptual framework for mental health promotion. Advances in Mental Health, 10(1), 28-38.

Ritterband, L. M., & Thorndike, F. P. (2019). Internet interventions for mental health. Clinical Psychology Review, 68, 9-21.

Toma, C. L., & Hancock, J. T. (2019). Self-disclosure and mental health outcomes on social media. New Media & Society, 21(7), 1582-1598.

Young, K. S. (2017). Internet addiction and its effect on mental health. American Journal of Psychiatry, 174(4), 300-306.

Downloads

Published

2024-12-24

Issue

Vol. 13 No. 2 (2024): ANALYTICA ISLAMICA

Section

Articles

License

COPYRIGHT

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access

LICENSE

journal Analytica Islamica is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.