DIGITAL CONTENT ANALYSIS OF THE DEPARTMENT OF CULTURE, TOURISM AND CREATIVE ECONOMY OF NORTH SUMATERA PROVINCE FROM ROLAND BARTHES' SEMIOTIC PERSPECTIVE
DOI:
https://doi.org/10.30829/jai.v14i1.25104Keywords:
semiotics, digital content, Disbudparekraf Sumut, cultural image, visual diplomacyAbstract
This study aims to uncover layers of meaning in the digital content of the North Sumatra Disbudparekraf, in order to understand more deeply how visual communication strategies and digital narratives are utilized to shape public perceptions of cultural and creative economic development in North Sumatra. The theory used is Barthes' theory, such as myths, signification systems, and the relationship between signifiers and signifieds. This study uses a qualitative approach with Roland Barthes' semiotic analysis to examine the meaning in the digital content of the North Sumatra Disbudparekraf on Instagram and YouTube 2024. The analysis was carried out on the denotative and connotative meanings of visual elements and cultural symbols. Data were analyzed using visual content techniques and validated with theory triangulation. The results of the study show that visual symbols in government digital media not only convey information, but also play a role in forming modern myths that can influence public opinion and collective image. Thus, digital content has great potential as a tool for cultural diplomacy, tourism promotion, and strengthening local identity in a global context.References
Aksenta, A., Irmawati, I., Ridwan, A., Hayati, N., Sepriano, S., Herlinah, H., ... & Ginting, T. W. (2023). LITERASI DIGITAL: Pengetahuan & Transformasi Terkini Teknologi Digital Era Industri 4.0 dan Sociaty 5.0. PT. Sonpedia Publishing Indonesia.
Al Maidatul Khasbi, K. (2025). Potensi seni tari Islam dalam ekosistem pengembangan ekonomi kreatif berbasis local wisdom di Provinsi Aceh (Disertasi Doktoral, UIN A-Raniry Banda Aceh). https://repository.ar-raniry.ac.id/id/eprint/43037/
Ari, A. R. B., & Azhar, A. A. (2023). Representasi interaksi pustakawan dan pemustaka penyandang bipolar dalam film Kukira Kau Rumah (Analisis semiotika Roland Barthes). Jurnal Indonesia: Manajemen Informatika dan Komunikasi, 4(3), 883-894. http://journal.stmiki.ac.id/index.php/jimik/article/view/297
Aziza, W., Suhada, S., Rohmah, N. N. M., Rahmawati, E., Saudi, Y., & Ishanan, I. (2024, Agustus). Peran dan representasi perempuan Muslim dalam konten digital Islami. Dalam Seminar Nasional Paedagoria (Vol. 4, No. 1, hlm. 372-381). https://journal.ummat.ac.id/index.php/fkip/article/view/25633
Kartini, K., Deni, I. F., & Jamil, K. (2022). Representasi pesan moral dalam film penyalin cahaya: Analisis semiotika Charles Sanders Peirce. SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, Dan Antropologi, 1(3), 121-130. https://publish.ojs-indonesia.com/index.php/SIWAYANG/.
Naila, I., Ridlwan, M., & Haq, M. A. (2021). Literasi digital bagi guru dan siswa sekolah dasar: Analisis konten dalam pembelajaran. Jurnal Review Pendidikan Dasar: Jurnal Kajian Pendidikan dan Hasil Penelitian, 7(2), 166-122. https://repository.um-surabaya.ac.id/9171/
Nurdiana, A., & Yuwita, N. (2022). Representasi kecantikan dalam media sosial (Analisis semiotika Roland Barthes pada video tutorial makeup beauty vlogger Tasya Farasya di YouTube). Jurnal Komunikasi dan Penyiaran Islam (Agama Islam Sunan Kalijaga Malang), 3. https://scholar.archive.org/work/gz3uuk4qvrebnfsg4cjwsnzsjq/access/wayback/https://ejournal.iaiskjmalang.ac.id/index.php/ittishol/article/download/366/267
Pamungkas, I. D., & Durya, N. P. M. A. (2024). Pelatihan laporan keuangan dan sumber daya manusia untuk peningkatan ekonomi kreatif pada agrowisata Desa Kalisapu, Kabupaten Slawi. Jurnal Pengabdian Masyarakat Waradin, 4(3), 79-87. http://stiepari.org/index.php/wrd/article/view/368
Pranata, J. R., & Deni, I. F. (2024). Analisis semiotika makna spiritual pada lirik lagu Jiwa yang Bersedih karya Ghea Indrawari. Jurnal Ilmiah Dinamika Sosial, 8(1), 127-140. https://journal.undiknas.ac.id/index.php/fisip/article/view/5313
Prima, D. A. M. (2022). Analisis isi film The Platform. Journal of Digital Communication and Design (JDCODE), 1(2), 127-136. http://ejurnal.ars.ac.id/index.php/jdcode/article/view/864
Putri, G. R., Wijayanto, C. S., & Iswari, F. (2023). Representasi budaya digital pada iklan televisi HiLo Teen. Visual Heritage, 244-255. https://www.academia.edu/download/103954256/pdf.pdf
Rahman, M. F., & Yulianita, N. (2024). Gaya komunikasi kesehatan apoteker di media sosial: Analisis semiotika Roland Barthes pada akun Instagram @apoteker_rahmato. Citizen: Jurnal Ilmiah Multidisiplin Indonesia, 4(3), 135-148. https://journal.das-institute.com/index.php/citizen-journal/article/view/594
Sihombing, J. A., Manalu, R. H. R., Manik, E. F., & Lubis, P. K. D. (2024). Analisis peran pemerintah sebagai salah satu aktor penggerak ekonomi kreatif di Sumatera Utara. Economic Reviews Journal, 3(2), 804-811. http://www.mes-bogor.com/journal/index.php/mrj/article/view/200
Sinuraya, J. S. B., Azhar, A. A., & Sazali, H. (2022). Analysis of semiotics representation of feminism in the Mulan film 2020. International Journal of Cultural and Social Science, 3(1), 94-105. http://pcijournal.org/index.php/ijcss
Syafitri, A. D. A., & Nisa, F. L. (2024). Perkembangan serta peran ekonomi kreatif di Indonesia dari masa ke masa. Jurnal Ekonomi Bisnis dan Manajemen, 2(3), 189-198. https://jurnal.alimspublishing.co.id/index.php/JISE/article/view/810
Downloads
Published
Issue
Section
License
COPYRIGHT
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access
LICENSE
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
