Framing Analysis of Media Coverage on Plastic Waste Reduction in Medan City on Kompas.com

Authors

  • Dewi Triwulan Universitas Islam Negeri Sumatera Utara
  • Ahmad Tamrin Sikumbang Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.30829/jai.v14i1.25127

Keywords:

media framing, public perception, plastic waste, Kompas.com, environmental issues

Abstract

This study aims to analyze how media framing by Kompas.com in reporting plastic waste reduction in Medan City and its impact on public perception. Using a qualitative approach through content analysis and Pan and Kosicki's framing theory, this study identifies the syntactic, script, thematic, and rhetorical structures of the news studied. The results show that Kompas.com emphasizes more on regulatory and technical aspects, but does not touch on the emotional and personal aspects of society. A survey of 21 respondents showed that the majority were neutral towards the influence of news reporting, indicating that the effectiveness of framing in shaping public awareness and participation is not yet optimal. This study concludes that a more humanistic, contextual, and local narrative-based media approach is needed to increase public involvement in environmental issues.

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Published

2025-06-29

Issue

Vol. 14 No. 1 (2025): ANALYTICA ISLAMICA

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journal Analytica Islamica is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.