COMMUNICATION STRATEGY OF THE NORTH SUMATRA KPOTI ORGANIZATION IN REVITALIZING TRADITIONAL SPORTS AMIDST THE CURRENT OF MODERNIZATION

Authors

  • Akhsanul Hidayat UIN Sumatera Utara
  • Yusniah Yusniah UIN Sumatera Utara

DOI:

https://doi.org/10.30829/jai.v14i2.25580

Keywords:

organizational communication strategy, hybrid communications, KPOTI, traditional sports, digital generation, cultural preservation

Abstract

This study aims to analyze the organizational communication strategies of KPOTI North Sumatra in revitalizing traditional sports amid the currents of modernization. Using a descriptive qualitative approach and a single case study design, data were collected through in-depth interviews, participatory observation, and media documentation. The data analysis followed the Miles, Huberman, and Salda

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Published

2025-08-08

Issue

Vol. 14 No. 2 (2025): ANALYTICA ISLAMICA

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journal Analytica Islamica is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.