PUBLIC RELATIONS STRATEGY OF PT PLN (PERSERO) UP3 SIBOLGA IN BUILDING CORPORATE REPUTATION WITH STAKEHOLDERS
DOI:
https://doi.org/10.30829/jai.v15i2.29291Keywords:
Public Relations, Stakeholders, Corporate Reputation, Integrated Communications, Community Engagement, Digital MediaAbstract
This study shows that PT PLN (Persero) UP3 Sibolga's public relations strategy for managing stakeholders is implemented through an integrated communication approach that combines community engagement, digital media, and strategic partnerships. This approach has proven effective in building trust, enhancing a positive image, and strengthening the company's reputation. However, various obstacles such as customer complaints, hoaxes on social media, limited human resources, and low public understanding remain challenges that need to be overcome. Therefore, it is necessary to strengthen communication capacity, optimize digital media, and continuously improve public education to ensure more effective relationships with stakeholders and maintain the company's reputationReferences
Al Givari, A. M. (2020). Public Relations Strategy in Building the Image of Madrasas to Become Leading Madrasas in Malang City. Fondatia, 4(2), 234–244.
Alawi, K., Anggrayni, D., & Choiro Siregar, N. (2025). Model komunikasi dua arah terhadap peningkatan daya saing pondok pesantren. Journal of Management in Islamic Education, 6(4), 358–371. https://doi.org/10.32832/itjmie.v6i4.21224
Ananda, F., & Pohan, S. (2025). Konsep Manajemen Pendidikan Karakter Dalam Membentuk Sikap Religius Murid di Tadika Suria Edukids Center. Tarlim : Jurnal Pendidikan Agama Islam, 8(1), 149–159. https://doi.org/10.32528/tarlim.v8i1.2974
Arianto, B. (2024). Triangulasi Metoda Penelitian Kualitatif. https://doi.org/10.70310/q81zdh33
Asa, A. R., & Nautwima, J. P. (2026). Corporate digital responsibility and consumer trust: a signaling theory perspective. Cogent Business & Management, 13(1), 2607753. https://doi.org/10.1080/23311975.2025.2607753
Billings, A. C., Coombs, W. T., & Brown, K. A. (2020). Navigating Brands of Sport-Based Big Business: Exploring Reputation Management in an Evolving Sport Context. Journal of Global Sport Management, 5(2), 121–127. https://doi.org/10.1080/24704067.2019.1604079
Boulianne, Shelley, & Theocharis, Yannis. (2018). Young People, Digital Media, and Engagement: A Meta-Analysis of Research. Social Science Computer Review, 38(2), 111–127. https://doi.org/10.1177/0894439318814190
Cathala, X., & Moorley, C. (2023). Diffusion of social media in nursing education: A scoping review. Nurse Education Today, 127, 105846. https://doi.org/https://doi.org/10.1016/j.nedt.2023.105846
Creswell, J. W., & Poth, C. N. (2024). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. SAGE Publications. https://books.google.co.id/books?id=nFr2EAAAQBAJ
Floyd, T. M., Metcalf, E. C., Mohr, J. J., Metcalf, P., & Callaway, R. M. (2024). Effects of Trust, Public Engagement, Conflict, and Social Networks on Satisfaction with Ecological Restoration. Society & Natural Resources, 37(8), 1119–1139. https://doi.org/10.1080/08941920.2024.2335388
Fohim, E., Kodabux, A., & Seeam, A. (2023). A research agenda for African smart public value governance – Insights from a webinar series. Africa Journal of Management, 9(2), 206–222. https://doi.org/10.1080/23322373.2023.2187689
Ghani, M. F., Mulyadi, U., Studi, P., Komunikasi, I., Komunikasi, F. I., Islam, U., & Agung, S. (2025). Strategi Komunikasi Humas Sekda Pemerintah Kota Semarang Melalui Penggunaan Media Sosial Instagram @ Pemerintahkotasemarang dalam Publikasi Kinerja Pimpinan Daerah Pemerintah Kota Semarang. 1(3), 1000–1010.
Haerul, A. Z., K, K., & Imaduddin. (2024). Pengaruh User Interface, Price Discount, Reputasi Perusahaan, dan Kemudahan Penggunaan terhadap Keputusan Pembelian Melalui Aplikasi Grab oleh Konsumen Millennials Di Kota Makassar. SEIKO : Journal of Management & Business, 7(1).
Hasan Husaini. (2025). Peran Humas Dalam Meningkatkan Kepercayaan Publik Terhadap Pemerintah. Jurnal Riset Multidisiplin Edukasi, 1(2), 112–121. https://doi.org/10.71282/jurmie.v1i2.22
Johansen, T. S., & Gregersen, M. K. (2024). The Authenticity of Organizational-Level Visual Identity in the Context of Strategic Communication. International Journal of Strategic Communication, 18(5), 404–423. https://doi.org/10.1080/1553118X.2024.2352114
L’Etang, J., & Pieczka, M. (2012). Public relations education. Public Relations: Critical Debates and Contemporary Practice, 12(1), 433–442. https://doi.org/10.4324/9780203822449
Mahadewi, D. T., & Darma, G. S. (2024). Government Public Communication Strategy Through Social Media In the Digital Era ( Case Study on Bangli Regency Government ). 4(06), 4939–4943.
Manurung, A. S., & Pohan, S. (2024). Pengaruh Kualitas Pelayanan Publik Dan Citra Institusi Terhadap Kepuasan Mahasiswa Ilmu Komunikasi Uin Sumatera Utara Yang Berdampak Pada Word Of Mouth. Jurnal Peurawi: Media Kajian Komunikasi Islam, 7(1), 129. https://doi.org/10.22373/jp.v7i1.20603
Men, R. L., & Bowen, S. (2017). Excellence in Internal Communication Management. Business Expert Press. https://books.google.co.id/books?id=Fu3KDQAAQBAJ
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis. SAGE Publications. https://books.google.co.id/books?id=3CNrUbTu6CsC
Payne, L. L. (2006). Synthesizing Crisis Communication and Reputation Management. Journal of Promotion Management, 12(3–4), 161–187. https://doi.org/10.1300/J057v12n03_10
Rabb, N., Cowen, L., & de Ruiter, J. P. (2023). Investigating the effect of selective exposure, audience fragmentation, and echo-chambers on polarization in dynamic media ecosystems. Applied Network Science, 8(1). https://doi.org/10.1007/s41109-023-00601-3
Randrianasolo, A. A. (2018). Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers. Journal of International Consumer Marketing, 30(3), 206–218. https://doi.org/10.1080/08961530.2018.1423661
Sari, W. P., Rizki, M. F., Frisca, A., Rahma, B., & Hafidz, M. (2020). Pengaruh Kegiatan Corporate Social Responsibility Terhadap Reputasi PT. PLN (Persero). Communicology: Jurnal Ilmu Komunikasi, 8(2), 175–187. http://journal.unj.ac.id/
Singh, K., Chaudhuri, R., Chatterjee, S., Vrontis, D., & Yildiz, H. (2025). Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising. International Journal of Advertising, 44(8), 1407–1431. https://doi.org/10.1080/02650487.2024.2432236
Subakti, H., Hurit, R., Eni, G., Yufrinalis, M., Maria, S., Adwiah, R., Syamil, A., Mbari, M., Putra, S., Solapari, N., Musriati, T., & Putra, A. P. (2023). Metodologi Penelitian Kualitatif.
Sugiyono. (2022). Metode Penelitian Kualitatif (Untuk penelitian yang bersifat: eksploratif, enterpretif, interaktif dan konstruktif). Metode Penelitian Kualitatif, 5. http://belajarpsikologi.com/metode-penelitian-kualitatif/
Tahar, A., Setiadi, P. B., Rahayu, S., Stie, M. M., & Surabaya, M. (2022). Strategi Pengembangan Sumber Daya Manusia dalam Menghadapi Era Revolusi Industri 4.0 Menuju Era Society 5.0. Jurnal Pendidikan Tambusai, 6(2).
Wirtz, J., & Lovelock, C. (2021). Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing Company. https://books.google.co.id/books?id=T6pJEAAAQBAJ
Yakubu, I. N., & Oumarou, S. (2023). Boardroom dynamics: The power of board composition and gender diversity in shaping capital structure. Cogent Business & Management, 10(2), 2236836. https://doi.org/10.1080/23311975.2023.2236836
Downloads
Published
Issue
Section
License
COPYRIGHT
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access
LICENSE
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
