COMMUNICATION STRATEGY OF THE BAJENIS DISTRICT RELIGIOUS AFFAIRS OFFICE IN PROVIDING INFORMATION SERVICES TO THE COMMUNITY

Authors

  • Salsabillah Sinaga
  • Yusra Dewi Siregar

DOI:

https://doi.org/10.30829/jai.v15i3.30147

Keywords:

Communication Strategy, Service Media, KUA, Public Information, Bejanis District.

Abstract

This study aims to analyze the communication strategy implemented by the Bajenis District Religious Affairs Office (KUA) in delivering public service information to the public. Analyze the communication strategy of the Bajenis District Religious Affairs Office in delivering public service information, identify communication barriers faced by the Religious Affairs Office, analyze the efforts made by the Religious Affairs Office in overcoming these communication barriers. The study uses a descriptive qualitative approach with data collection techniques through in-depth interviews and documentation. The results of the study indicate that the communication strategy of the Bajenis District KUA is carried out through face-to-face communication, utilization of print media, and optimization of digital media such as WhatsApp and social media. Communication barriers include differences in community literacy levels, limited human resources, and technical obstacles to digitizing services. Efforts made include simplifying messages, increasing the role of religious instructors, and adapting communication media based on community needs. A planned, participatory, and contextual communication strategy has been proven to increase the effectiveness of information delivery and the quality of public services.

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Published

2026-06-29

Issue

Vol. 15 No. 3 (2026): ANALYTICA ISLAMICA

Section

Articles

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journal Analytica Islamica is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.