Hubungan Kualitas Informasi Akun Instagram @warkopsepenuhati dengan Pengetahuan Followers tentang Produk Sepenuhati Kopi

Penulis

  • Adi Suwardi Universitas Padjadjaran
  • Encang Saepudin Universitas Padjadjaran

DOI:

https://doi.org/10.30829/jipi.v7i2.12795

Kata Kunci:

Information Quality, Knowledge, Instagram, Sepenuhati Kopi

Abstrak

The purpose of this study was to determine the relationship between the quality of information on Instagram @warkopsepenuhati which includes accuracy, time, and the relevance of information with followers' knowledge about the product. This study uses a correlational quantitative method with a sample of 89 people after going through the calculation of the Slovin formula. Questionnaires were used to collect data as primary data in this study. The distribution of the questionnaire was carried out online to the followers of the Sepenuhati Kopi instagram. In addition to questionnaires, data were collected by interview, observation, and literature study as secondary data. The analysis method uses descriptive analysis (respondent data and research data) and inferential analysis (relationship hypothesis testing) processed using SPSS version 25. The results of this study indicate that there is a strong relationship that occurs between the quality of information on the @warkopsepenuhati Instagram account and followers' knowledge about Sepenuhati Kopi products.

Biografi Penulis

Adi Suwardi, Universitas Padjadjaran

Program Studi Perpustakaan dan Sains Informasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran.

Encang Saepudin, Universitas Padjadjaran

Program Studi Perpustakaan dan Sains Informasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran.

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Unduhan

Diterbitkan

2022-11-17

Terbitan

Vol 7 No 2 (2022)

Bagian

Research Articles

Lisensi

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JIPI: Jurnal Ilmu Perpustakaan dan Informasi is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.