Mengembangkan Customer Relationship Marketing di Perpustakaan

Authors

  • RM Endhar Priyo Utomo Universitas Diponegoro

DOI:

https://doi.org/10.30829/jipi.v3i2.1936

Keywords:

Customer relationship marketing, Library

Abstract

Perpustakaan merupakan satu lembaga yang menyediakan jasa layanan informasi kepada para penggunanya. Selama ini, budaya layanan informasi di perpustakaan sudah berorientasi pada memenuhi kebutuhan informasi yang relevan dengan kebutuhan pengguna. Hal ini dimulai sejak perpustakaan melaksanakan kegiatan pengembangan koleksi, sampai menyediakan layanan konsultasi untuk koleksi referensi, adanya layanan di meja informasi (front office), sampai ada layanan yang khusus untuk pengguna yang khusus pula misalnya yang disebut selective dissemination of information (SDI). Semua layanan informasi di perpustakaan diwarnai oleh adanya interaksi antara staf perpustakaan dengan para penggunanya. From the descriptions above, it can be seen that the existence of a good relationship between the library and the library is very necessary. The existence of this relationship, can provide a guarantee of the sustainability of a library. The application of the CRM concept in libraries is very necessary to be able to build a good relationship between the library and the library. The development of a good relationship between the library user and library will increase the loyalty of the users to always use the library as the provider of the information they need.

References

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Komariyah, N. (2011). Aplikasi Customer Relationship Management (CRM) Dalam Layanan Informasi Perpustakaan. Retrieved 8 21, 2018, from www.pustaka.unpad.ac.id.

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Published

2018-11-01

Issue

Vol. 3 No. 2 (2018)

Section

Research Articles

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JIPI: Jurnal Ilmu Perpustakaan dan Informasi is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.