Pendayagunaan Media Sosial Instagram Dalam Upaya Promosi Perpustakaan Pada Dinas Perpustakaan dan Kearsipan Daerah Jawa Barat

Authors

  • Wibisana K Ramadhan
  • Doddy Rusmono Prodi Perpustakaan dan Sains Informasi, Fakultas Ilmu Pendidikan, Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.30829/jipi.v6i2.8663

Keywords:

Media social, Promote, Instagram

Abstract

This research contains about the utilization of social media Instagram in an effort to promote the library at the West Java Regional Library and Archives Service. The purpose of this study was to determine the impact of the use of social media Instagram as a media promotion for libraries in the Regional Library and Archives Office of West Java Province. The method used in this research is qualitative with a case study approach, in which the problems to be studied are not yet clear, holistic, complex and meaningful. The results of this study indicate that the social media account Instagram @dispusipdajabar has utilized Instagram social media in an effort to promote the library at the West Java Regional Library and Archives Service by involving three dimensions of informing, persuading, and influencing. In utilizing Instagram social media in an effort to promote libraries at the West Java Regional Library and Archives Service, it is hoped that DISPUSIPDA JABAR needs to create more innovative content in order to increase publications in library promotion so that more people visit.

References

Miyata, N. S. (2019). Efektivitas Penggunaan Instagram Sebagai Media Promosi Perpustakaan Universitas Kristen Petra. AGORA.

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Suharso, P. (2019). Promosi Perpustakaan Melalui Instagram: Studi di Perpustakaan Universitas Airlangga. Publication Library And Information Science, 66-74.

Tatarina, W. A. (2017). Dampak Media Sosial Instagram @Jaklib_Cikini Sebagai Media Promosi Perpustakaan Umum Daerah Provinsi DKI Jakarta Cikini. E-Journal UNDIP: Jurnal Ilmu Perpustakaan.

Zuhri, M. A. (2019). Pemanfaatan Media Sosial Instagram Sebagai Media Promosi Library Based Community (Studi Kasus Komunitas Perpustakaan Jalanan Solo @Koperjas. E-Journal UNDIP: Jurnal Ilmu Perpustakaan.

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Published

2021-11-01

Issue

Vol. 6 No. 2 (2021)

Section

Research Articles

License

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JIPI: Jurnal Ilmu Perpustakaan dan Informasi is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.