THE INFLUENCE OF INSTAGRAM ACCOUNT @REPUBLIKAONLINE TOWARD THE FULLFILLMENT OF INFORMATION NEEDS FOR MUSLIM MILLENIAL

Authors

  • Andini Nur Bahri Universitas Islam Negeri Sumatera Utara
  • Ahmad Zueni Literasi Riset Indonesia

DOI:

https://doi.org/10.37064/nadwah.v27i2.10981

Keywords:

Instagram, information need, millenial

Abstract

This study aims to find out the influence of the @republikaonline Instagram account has on meeting the online information needs of the Muslim millennial generation. This study uses a quantitative approach, which is a search or use of data in the form of numbers as a tool to analyze information or events that by using simple linear regression analysis which aims to analyze the magnitude of the influence of the independent variable on the dependent variable. The sample is 100 North Sumatra State Islamic University students who are followers of the @republikaonline Instagram account. Based on the results of the study, the significance value is smaller than 0.05 (0.000 <0.05), so it can be concluded that the X variable has a very significant influence on the Y variable.

Author Biography

Andini Nur Bahri, Universitas Islam Negeri Sumatera Utara

Da'wah and Islamic Communication Department of Univeristas islam Negeri Sumatera Utara

References

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Nicholas, David. 2000. Assessing Information Needs: Tools, Techniques and Concepts for the Internet age, 2nd edn. London: Aslib

Indah Budiati, dkk. 2018. Profil Generasi Milenial Indonesia, (Jakarta: Kementerian Pemberdayaan Perempuan dan Perlindungan anak, 2018) Hal. 13-19

Ismail Nurdin dan Sri Hartati. 2019. Metodologi Pnelitian Sosial, (Surabaya: Media Sahabat Cendekia, 2019). Hal. 95

Slamet Riyanto dan Aglis Andhita Hatmawan. 2020. Metode Riset Penelitian Kuantitatif Penelitian di Bidang Manajemen, Teknik, Pendidikan dan Eksperimen, (Yogyakarta: Deepublish, 2020).

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Published

2021-12-31

Issue

Vol. 27 No. 2 (2021): Juli - Desember

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.