Implementasi Teknik Search Engine Optimization Dalam Meningkatkan Trafik Website Bima Utomo Waterpark

Authors

  • Tantri Hidayati Sinaga Universitas Harapan Medan Indonesia
  • Edrian Hadinata Universitas Harapan Medan Indonesia

DOI:

https://doi.org/10.58836/query.v3i2.6316

Abstract

Today's business people have generally used information technology for business activities, one of which is the use of a website as a medium to facilitate the promotion of business activities to a wider market. There are many ways that business people can use to promote the website pages they have for potential customers, the most common methods used include using email blast, advertising using third party services, the use of social network media and media blog. One very effective way is to utilize search engine optimization techniques, this is because internet users often search for information through search engines like Google. Search Engine Optimization (SEO) is a series of processes carried out systematically and aims to increase the volume and quality of traffic visited by search engines to certain websites by utilizing the search engine algorithm, which is called PageRank. The purpose of SEO is to place a website on the top position of search results based on certain keywords targeted. This research will apply SEO techniques to increase the number of visitors to the Bima Utomo Waterpark website through the Google search engine. The results of this study are expected to increase the popularity of the Bima Utomo Waterpark website. Keywords: SEO, Google, Website, Waterpark

Author Biographies

Tantri Hidayati Sinaga, Universitas Harapan Medan Indonesia

Program Studi Sistem Informasi

Edrian Hadinata, Universitas Harapan Medan Indonesia

Program Studi Sistem Informasi

Downloads

Additional Files

Published

2019-10-01

Issue

VOLUME: 03, NUMBER: 02, OCTOBER 2019

Section

VOLUME: 03, NUMBER: 02, OCTOBER 2019

License

Creative Commons License

Authors who publish with this journal agree to the following terms:

  • that this article contains no violation of any existing copyright or other third party right or any material of a libelous, confidential, or otherwise unlawful nature, and that I will indemnify and keep indemnified the Editor and THE PUBLISHER against all claims and expenses (including legal costs and expenses) arising from any breach of this warranty and the other warranties on my behalf in this agreement;
  • that I have obtained permission for and acknowledged the source of any illustrations, diagrams or other material included in the article of which I am not the copyright owner.
  • on behalf of any co-authors, I agree to this work being published in Query: Jurnal Sistem Informasi as Open Access, and licenced under a Creative Commons Licence, 4.0 https://creativecommons.org/licenses/by/4.0/legalcode. This licence allows for the fullest distribution and re-use of the work for the benefit of scholarly information.