Potensi Marketplace dalam Meningkatkan Pemasaran Produk Susu Sapi Perah pada Masa Pandemi Covid19 di Desa Kradinan
DOI:
https://doi.org/10.30829/shihatuna.v2i2.11950Keywords:
Kradinan, Covid19, Pemasaran, Olahan Sapi Perah, Marketplace.Abstract
Berkurangnya hasil produksi serta berkurangnya akses pemasaran produk susu serta olahan sapi perah di desa Kradinan Kabupaten Tulungagung, sebagai akibat pandemi covid19 turut dirasakan para peternak sapi perah. Dengan kendala yang dihadapi ini, sebagai langkah antisipasi kendala yang mungkin terjadi di masa yang akan datang serta untuk lebih meningkatkan promsi dan penjualan dari peternak sapi dan olahannya, maka Tim Pengabdian Kepada Masyarakat (PKM) ini memberikan tambahan pemahaman penggunaan marketplace yaitu tentang konsep pasar, manfaat dan keuntungan pemasaran, cara kerja pasar, proses pembuatan, cara mendaftar dan membuat berbelanja di toko online. Kegiatan diawali dengan metode ceramah dan demonstratif terkait pemahaman marketplace dan macamnya. Metode pendampingan dilaksanakan pada saat masyarakat sasaran mengumpulkan data di lapangan. Evaluasi hasil pendampingan dilakukan untuk mengukur tingkat keberhasilan kegiatan ini. Setelah pendampingan selesai tampak adanya perubahan sikap dari masyarakat sasaran.References
Achroni, D. (2017). Kiat Sukses Usaha Ternak Sapi Perah Skala Kecil. Yogyakarta: Trans Idea Publishing.
Alrubaiee, L., Alshaibi, H., & Al-Bayati, Y. (2012, June 1). Relationship between B2B ECommerce Benefits, E-Market- Place Usage and Supply Chain Management Relationship between B2B ECommerce Benefits, E-Marketplace Usage and Supply Chain Management. Global Journal of Management and Business Research, 12, 22 - 36. Retrieved June 21, 2022, from http://www.sciencedirect.com/science/article/pii/S0167811620300835
Badan Pusat Statistik Tulung Agung. (2018, 06 04). https://tulungagungkab.bps.go.id/. Retrieved from https://tulungagungkab.bps.go.id/: https://tulungagungkab.bps.go.id/statictable/2018/05/04/2895/ternak-besar-menurut-desa-dan-jenisnya-kecamatan-pagerwojo-2016
Budiarto , R. (2018). Pengembangan UMKM Antara Konseptual dan Pengalaman Praktis. UGM PRESS.
Clouder, L., & King, V. (2015, June). "What Works? A Critique of Appreciative Inquiry as a Research Methodology". Journal of Advanced Nursing, 169 - 190. Retrieved June 16, 2022
Hasbullah , R. (2014). Model pendampingan UMKM pangan melalui inkubator bisnis perguruan tinggi. 19(1), 43 - 49.
Jamrozik, E. (2021). The Effect of the Covid-19 on Sharing Economy Activities. Journal of Cleaner Production, 39(4), 633 - 640. doi:https://doi.org/10.1016/j.vaccine.2020.10.075
Loong Chong, A. Y. (2018, July 1). The Role of Social Media in Enhancing Guanxi and Perceived Effectiveness of E-Commerce Institutional Mechanisms in Online Marketplace. Information & Management, 55, 621 - 632. Retrieved June 20, 2022
Mediatama, G. (2020, April 30). kontan.co.id, Electronic. Retrieved June 18, 2022, from http://nasional.kontan.co.id: http://nasional.kontan.co.id/news/sejumlah-faktor-ini-mengancam-pertumbuhan-ekonomi-indonesiatahun-2020.
Muhyanto. (1997). Eknomi Rakyat, Program IDT Dan Demokrasi Ekonomi Indonesia. Yogyakarta: Aditya Media.
Niagahoster Blog. (2020, December 2). Retrieved from Apa Itu Marketplace? Simak Pengertian, Contoh & Jenisnya: https://www.niagahoster.co.id/blog/marketplace-adalah/
Pemerintah Desa Kradinan. (2020).
Pertumbuhan Ekonomi Indonesia Menuju Fase Negatif Pada Kuartal II | Ekonomi. (2020, June 8). Retrieved June 18, 2022, from https://ekonomi.bisnis.com: https://ekonomi.bisnis.com/read/20200608/9/1250035/pertumbuhan-ekonomi-indonesia-menujufase-negatif-pada-kuartal-ii.
Prasetyo, E. (2008). Peran Usaha Mikro Kecil Dan Menengah (UMKM) Dalam Kebijakan Penanggulangan Kemiskinan Dan Pengangguran. Akmenika Upy, 2(1), 1-13.
Sudaryanto, R., & Wijayanti, R. R. (2013). Strategi Pemberdayaan Umkm Menghadapi Pasar Bebas ASEAN. Jakarta: Pusat Kebijakan Ekonomi Makro. Badan Kebijakan Fiskal. Kementerian Keuangan.
Sumodiningrat, G. (1998). Membangun Ekonomi Rakyat. Yogyakarta: Pustaka Pelajar.
Xue, H., & Zheng, R. ( 2020). Word-of-Mouth Communication, Noise-Driven Volatility, and Public Disclosure. Journal of Accounting and Economics.
Downloads
Published
Issue
Section
License
COPYRIGHT
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges as well as earlier and greater citation of published work (see The Effect of Open Access).
