Media Online E-Mail Newsletter Catch Me Up! Konsep dan Inovasi dalam Perkembangan Media Baru

Authors

  • Yuli Indrianti Universitas Padjajaran
  • Dian Wardiana Sjuhro Universitas Padjajaran
  • Nuryah Asri Sjafirah Universitas Padjajaran

DOI:

https://doi.org/10.30829/komunikologi.v5i2.10064

Abstract

Catch Me Up! merupakan media online pertama di Indonesia yang mempopulerkan e-mail newsletter sebagai model baru sebuah berita media online, konsep dan inovasi yang ditawarkan memberikan kemudahan dan kebaruan dalam memperoleh informasi di tengah maraknya penggunaan smart phone dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk mengetahui bagaiamana e-mail newsletter Catch Me Up! membuat konsep dan inovasi baru dalam perkembangan media baru guna menciptakan media online yang lebih menarik minat baca anak muda, yang memiliki keunikan, dan memiliki sumber data yang valid sehingga dapat memerangi berita hoax dan disinformasi. Penelitian ini menggunakan metode studi kepustakaan dengan mengumpulkan beberapa artikel terkait e-mail newsletter, perkembangan teknologi dan media baru, inovasi media online serta mengumpulkan beberapa sumber penelitian dari website, video wawancara dan gambar mengenai e-mail newsletter Catch Me Up!.Kata-kata Kunci: E-mail Newsletter; Inovasi Media Online; Perkembangan Media Baru; Catch Me Up!

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Published

2021-12-31

Issue

Vol. 5 No. 2 (2021)

Section

Articles

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Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.