PENGGUNAAN KOMUNIKASI ISLAMI DALAM KUALITAS PELAYANAN PUBLIK
DOI:
https://doi.org/10.30829/komunikologi.v7i1.15179Kata Kunci:
Islamic Communication, Service QualityAbstrak
AbstrakPenelitian ini mengangkat permasalahan komunikasi islami dalam meningkatkan kualitas pelayanan pada lembaga publik. Tujuan penelitian ini menjelaskan adanya peranan komunikasi yang islami dalam peningkatan kualitas pelayanan publik. Penelitian ini dilakukan untuk menguji secara empirik dan menemukan fakta-fakta serta menguji secara ilmiah implikasi komunikasi yang islami dalam meningkatkan kualitas pelayanan pada lembaga-lembaga publik, dengan menggunakan Prinsip-prinsip dari Komunikasi Islam dan teori Pelayanan Publik. Metode penelitian yang digunakan adalah explanatory survey method, dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pengguna atau konsumen dari lembaga publik. Lembaga publik dalam penelitian di wakil dari yaitu sekolah islam terpadu, UIN Sumatera utara , dan PT Taspen Persero dikota Medan. Penarikan sampel penelitian ini menggunakan teknik teknik purposive sampling dan Cluster Random Sample, untuk menghitung ukuran sampel dari populasi peneliti memakai cara, cross sectional. Pengumpulan data penelitian menggunakan angket yang dikumpulkan dari responden dengan ukuran sampel sebanyak 250 responden. Analisis data menggunakan analisi deskripsi Regresi Sederhana. Hasil penelitian terungkap bahwa adanya komunikasi yang islami dalam meningkatkan kualitas pelayanan pada lembaga publik. Konsep baru yang dikemukakan dari hasil penelitian ini, terungkap bahwa komunikasi yang Islami sangat berpengaruh terhadap kualitas pelayanan pada lembaga publik di Kota Medan. AbstractThis research raises the issue of Islamic communication in improving the quality of service in public institutions. The purpose of this study is to explain the role of Islamic communication in improving the quality of public services. the principles of the theory of Islamic Communication and Public Service. The research method used is an explanatory survey method, with a quantitative approach. The population in this study are all users or consumers from public institutions. The public bodies in this study were represented by Islamic boarding schools, UIN North Sumatra, and PT Taspen Persero in Medan City. Sampling of this study used purposive sampling technique and Cluster Random Sample, to calculate the sample size of the research population using cross sectional method. Collecting research data using a questionnaire collected from respondents with a total sample of 250 respondents. Data analysis using Simple Regression description analysis. The results of the study reveal that there is Islamic communication in improving the quality of services in public institutions. The new concept put forward from the results of this study revealed that Islamic Communication greatly influences the quality of service in public institutions in the city of Medan.Referensi
Amir, Mafri. (1999) Etika Komunikasi Massa dalam pandangan Islam. Logo.
Muis.A. (2001). Komunikasi Islami. Remaja Rosdakarya.
Al-Rasyid, Harun. (1994). Dasar-dasar Statistik Terapan dalam Meningkatkan Pelayanan Publik, Penyunting Teguh Kismantoroadji, dkk. PPS-Unpad.
Al-Jauziyah (2011) Ibnu Qoyim Ighatsanu lahfan min Mushahidis Syetan, Kairo:tp, 1320 H, Juz 1.
Beekun. Rafik Issa (2004) Etika Bisnis Islam. Pustaka Pelajar.
Barry Berman dan Joel R. Evans,Retail Management (2007) A Strategic Approach, Tenth Edition. Pearson Prentice Hall.
Bhote, Keki R. (1996). Beyond Customer Satisfaction to Customer Loyalty. American Management Association.
Coleman, James S. (2008). Dasar-Dasar Teori Sosial. Nusa Media.
Drajat, Amroeni. (2008). Komunikasi Islam dan Tantangan Modenitas. Perdana Mulia Sarana
Duncan, Tom..(2005). Principles of Advertising & IMC, Second Edition. McGraw-Hill, Inc.
Donaldson, Dwight M. (1953). Studies in Muslim Ethics, London: S.P.C.K.
Edwar III, George C. (1980). Implementing Public Policy. Caongressional Quartery Press.
Faridhian A, Jane Evangelin, Syafira U.F.T. (2022) Commodifiaction Of Workers On Esports Athletes In Digital Sports Industry. Jurnal Untar. Vol. 14 No. 2 : Jurnal Komunikasi. DOI: https://doi.org/10.24912/jk.v14i2.17153
Rani P. Megasari Noer F. (2022). Ketika Fakta Bukanlah Kebenaran: Peran Media Daring dalam Amplifikasi Misinformasi Kesehatan di Era Pandemi Covid-19, Jurnal komunikasi UII. https://doi.org/10.20885/komunikasi.vol18, 2022,iss2.art4
Pepi Zulvia, Niko Dwi H,Anas Alrasyid P. (2022). Pengukuran Kepuasan Pelanggan Melalui Perbaikan Kualitas Informasi Di Kompas.Com. Vol. 26 No. 2. Jurnal Studi Komunikasi Dan Media, DOI: https://doi.org/10.17933/jskm.2022.4734
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Copyright Notice
COPYRIGHT
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
