Kreatifitas Dalam Periklanan Media Luar Ruang (MLR) Di Kota Medan (Peluang, Tantangan, dan Konsep Pemberdayaan Masyarakat)

Authors

  • Tengku Walisyah Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.37064/jpm.v8i2.8262

Keywords:

Advertising, content, creative, audience, outdoor advertising

Abstract

Abstract: outdoor advertising in Medan City nowadays gets dynamic and attractive design. It indicates that the design established with so unique, uncommon, and different with others that it makes the outdoor advertising becomes creative one. Consequently, this creative value produces opportunities and challenges in a better way, furthermore the appearance of the design requires more creative and innovative.

Author Biography

Tengku Walisyah, Universitas Islam Negeri Sumatera Utara

Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sumatera Utara Medan

References

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Published

2020-12-19

Issue

Vol. 8 No. 2 (2020): Jurnal Pemberdayaan Masyarakat

Section

Articles

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