Kreatifitas Dalam Periklanan Media Luar Ruang (MLR) Di Kota Medan (Peluang, Tantangan, dan Konsep Pemberdayaan Masyarakat)

Penulis

  • Tengku Walisyah Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.37064/jpm.v8i2.8262

Kata Kunci:

Advertising, content, creative, audience, outdoor advertising

Abstrak

Abstract: outdoor advertising in Medan City nowadays gets dynamic and attractive design. It indicates that the design established with so unique, uncommon, and different with others that it makes the outdoor advertising becomes creative one. Consequently, this creative value produces opportunities and challenges in a better way, furthermore the appearance of the design requires more creative and innovative.

Biografi Penulis

Tengku Walisyah, Universitas Islam Negeri Sumatera Utara

Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sumatera Utara Medan

Referensi

DAFTAR PUSTAKA

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Unduhan

Diterbitkan

2020-12-19

Terbitan

Vol 8 No 2 (2020): Jurnal Pemberdayaan Masyarakat

Bagian

Articles

Lisensi

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