Raising public awareness of the ecological benefits of screwpine trees through online and offline campaigns (research conducted at SDN 03 Panggarangan Village, Bayah, Banten)
DOI:
https://doi.org/10.37064/jpm.v11i2.17544Kata Kunci:
Awareness, Ecological, Sea Pandanus, Online Campaign, Offline Campaign.Abstrak
SAPA LAUT is a sustainable campaign activity that aims to increase public awareness of the importance of maintaining the marine pandanus (screwpine plant) ecosystem in coastal areas. The method used in this activity is Participatory Action Research (PAR) with several stages. The SAPA LAUT series of activities were carried out online through Instagram for donations and dissemination of information about sea pandanus. Meanwhile, the offline campaign was carried out at SDN 3 Panggarangan. In the offline campaign, the activity was divided into 3 sessions, namely educational sessions, sea pandan planting sessions, and donation handover. As a result, a donation of Rp 7,077,000 was obtained from the online campaign, planting 300 sea pandanus tree seedlings and handing over donations to SDN 3 Panggarangan. The first activity, which was held at SDN 3 Panggarangan, Bayah, Banten, involved students and teachers of SDN 3 Panggarangan, UMN students, and volunteers of the South Lebak Mitigation Cluster (GMLS).Referensi
Arisona, R. D. (2020). Sosialisasi dan simulasi mitigasi bencana gempa bumi dalam meningkatkan kesiapsiagaan siswa SDN 2 Wates Ponorogo. ASANKA : Journal of Social Science and Education, 1(1), Article 1. https://doi.org/10.21154/asanka.v1i1.1939
BantenNews.co.id. (2022). Pangarangan Lebak Village Wins UNESCO Award as Tsunami Alert Village. https://www.bantennews.co.id/desa-pangarangan-lebak-sabet-penghargaan-unesco-sebagai-desa-siaga-tsunami/
Cornish, F., Breton, N., Moreno-Tabarez, U., Delgado, J., Rua, M., de-Graft Aikins, A., & Hodgetts, D. (2023). Participatory action research. Nature Reviews Methods Primers, 3(1), 34.
Favennec, S. (n.d.). Pandanus: Between Heritage and Economy. https://welcome-tahiti.com/en/pandanus-between-heritage-and-economy/
Fernardo, E. (2021). Philosophical Review of Egoism in Political Communication in the Covid-19 Pandemic Era: The Challenges of Online Campaigns for the 2020 Concurrent Regional Elections in Indonesia. Journal of Communication Pearl Lenses, 5(2), 61-71.
Harnita, P. C. (2021). Development and Implementation of Tsunami Disaster Education Communication. Journal of Educational Communication, 5(2), 224-240.
Ikhsan, A. M., &; Musda, G. H. (2023). Building Planning and Built Environment Model that Mitigates Disasters on Kodingareng Lompo Island. Column: Journal of Architecture, 6(1), 37-56.
Kayum, S., Shimatani, Y., & Minagawa, T. (2022). Evaluation of Pandanus Trees as a Means of Eco-DRR against Storm Surge Wave on Saint Martin’s Island, Bangladesh. In Water (Vol. 14, Issue 11). https://doi.org/10.3390/w14111781
Labudasari, E., &; Rochmah, E. (2020). Disaster literacy in schools: As education to improve understanding of disasters. Didactic Methodology: Journal of Primary Education, 16(1).
Nadaf, A., Zanan, R., Nadaf, A., & Zanan, R. (2012). Economical importance of Indian Pandanus species. Indian Pandanaceae-an Overview, 127-137.
Octaviana, V., & Susilo, D. (2021). Impact of @RaikuBeauty instagram campaign content on brand image. Jurnal Komunikasi Profesional, 5(3), 270-284. https://doi.org/10.25139/jkp.v5i3.3873
Octaviana, V., Susilo, D., & Vidal, M. J. A. (2021). The influence of the dare to be bare campaign on brand image on instagram@ raikubeauty. Sinergi: Jurnal Ilmiah Ilmu Manajemen, 11(2), 1-17.
Pahleviannur, M. R. (2019). Edukasi sadar bencana melalui sosialisasi kebencanaan sebagai upaya peningkatan pengetahuan siswa terhadap mitigasi bencana. Jurnal Pendidikan Ilmu Sosial, 29(1), Article 1. https://doi.org/10.23917/jpis.v29i1.8203
Putri, F. A., &; Dwipriandi, R. (2021). The effectiveness of online campaigns: a case study of the regional elections of East Luwu Regency, South Sulawesi. Journal of Sociological Analysis, 10.
ShivaShankar, V., Narshimulu, G., Kaviarasan, T., Narayani, S., Dharanirajan, K., James, R. A., & Singh, R. P. (2020). 2004 Post tsunami resilience and recolonization of mangroves in South Andaman, India. Wetlands, 40, 619-635.
Suryana, M., &; Setiawanto, B. (2023). GMLS planted 2,450 sea pandanus on Cimangpang Beach. https://megapolitan.antaranews.com/berita/228336/gmls-tanam-2450-pandan-laut-di-pantai-cimangpang
Tanaka, N., Sasaki, Y., Mowjood, M. I. M., Jinadasa, K. B. S. N., & Homchuen, S. (2007). Coastal vegetation structures and their functions in tsunami protection: experience of the recent Indian Ocean tsunami. Landscape and Ecological Engineering, 3(1), 33-45. https://doi.org/10.1007/s11355-006-0013-9
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
