Volume: 06, Number: 02, 2024

Articles

• The Effect of E-Service Quality E-Word of Mouth on Purchasing Decisions at the PF Store Pematang Siantar

  Agasi Akbar, Nindya Yunita, Finta Aramita

  1-7

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• The Influence of Emotional Value and Value for Money on Repurchase Intention of Gofood Users in The Distric Tanjung Morawa

  Reynaldi Fahrezi Saragih, Nindya Yunita, Khairunnisak Khairunnisak

  8-16

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• Digital Transformation and Human Resource Development Strategies to Enhance the Global Competitiveness of the Halal Industry

  Trisno Wardy Putra, Siradjuddin Siradjuddin, Mukhtar Lutfi

  17-27

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• Strategy to Increase Sales Volume Through Marketing Mix in Los Lhokseumawe Market

  Hendrawan Syah Putra, Ainul Yusna Harahap, Siti Sara Ibrahim

  28-38

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• Marketing Management of Microfinance at Bank Aceh Syariah

  Winda Andriani, Asra Asra, Ali Muhayatsyah, Lia Safrina

  39-49

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• The Influence of Public Asset Management Effectiveness, Digitalization and Transparency on Fiscal Sustainability: An International Literature Review

  Nurliza Lubis, Nasrul Kahfi Lubis, Syardiansah Syardiansah, Abebe Gule Girma

  50-64

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