Volume: 07, Number: 01, 2025

Published: 2025-07-05

Articles

The Influence of UGC and Influencer Marketing on Consumer Buying Interest: A Case Study of Warunk Juragan

Natasya Sanika Putri Nasution, Nindya Yunita, Hesti Sabrina

1-8
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The Effect of Compensation Equity and Social Work Environment on Employee Retention: The Mediating Effect of Job Satisfaction

Hemmy Fauzan, Tongku Rifa Ayu Pitaloka, Irhamsyah Putra, Bahrul Yaman, Suhendra Suhendra

9-18
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The Effect of Human Resource Quality, Work Professionalism, and Commitment on Employee Performance: A Case Study At PT Pelindo Multi Terminal

Zulfira Eriza, Ahmad Prayudi, Herry Syahrial

19-25
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The Influence of Green Product and Green Advertising on Purchasing Decisions: A Case Study of The Body Shop

Radika Sinaga, Nindya Yunita, Amrin Mulia Utama

26-33
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The Influence of Trust, Service Quality and Brand Image on Customer Decisions: A Case Study of Prudential in Babura Sunggal Village

Reski Br Hutagaol, Alfifto Alfifto, Eka Dewi Setia Tarigan

34-40
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The Role of Internet Media in Enhancing MSME Sales in Tanjung Balai City

Nasrul Efendi, Pioner Pelawi, Mbayak Ginting, Sugianta Ovinus Ginting, Hanny Siagian, Tya Wildana Hapsari Lubis

41-48
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The Influence of Relationship Marketing And Logistics Service Quality on Customer Satisfaction: A Case Study of JNE Express In Tanjung Rejo Village

Dinda Azzura, Nindya Yunita, Eka Dewi Setia Tarigan

49-54
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The Effect of Work Environment, Organizational Commitment and Competence on Employee Performance at UPTD Puskesmas Abang II

I Ketut Agus Muliadi Arthawan, I Wayan Terimajaya, I Wayan Budi Artha, Chanda Chansa Thelma

55-68
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Motivation as a Mediator of Communication and Work Discipline on Employee Performance : A Study at Karangasem Hospital

I Wayan Yogi Rangga Permana, Ida Ketut Kusumawijaya, Ni Luh Sili Antari

69-81
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Job Satisfaction as a Mediator of Work-Life Balance and Employee Performance: Evidence From The Regional Financial and Asset Management Agency

I Dewa Ayu Nyoman Sriutami, I Putu Santika, Ni Ni Luh Sili Antari, Amir Karimi

82-94
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