Lifestyle Optimazion to Increase Interest in Purchasing Thrift Clothest among the People of Medan City

Penulis

  • Fauzi Arif Lubis Universitas Islam Negeri Sumatera Utara
  • Nuri Aslami Universitas Islam Negeri Sumatera Utara
  • Nina Puspita Universitas Islam Negeri Sumatera Utara
  • Siti Nur Aisah Sitompul Universitas Islam Negeri Sumatera Utara

Abstrak

This study examines the influence of consumer lifestyle on the interest in purchasing thrift clothing in Medan City. Utilizing qualitative methods, we conducted in-depth interviews with 30 consumers and thrift sellers to gather insights into how lifestyle choices impact purchasing decisions. The findings reveal that consumers perceive thrift clothing as affordable, trendy, and unique compared to regular retail options. This perception drives increased consumer interest and contributes to the growth of thrift markets. Additionally, the study highlights the importance of collaboration with local government to enhance support for thrift businesses through improved facilities and marketing strategies. By promoting the sustainability and environmental benefits of thrifting, this research aims to foster a more conscious consumer culture and strengthen the market position of thrift retailers.

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Unduhan

Diterbitkan

2024-06-30

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Vol 2 No 1 (2024): Taqaddum: Community Service Journal

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TAQADDUM: Community Service Journal is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.