Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Di PT BPRS Al-Washliyah Medan

Penulis

  • Reza Syahputra Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.30821/wifi.v4i1.23207

Kata Kunci:

Reliability, Responsiviness, Empathy, Assurance, Tangible dan Kepuasan Nasabah

Abstrak

The aim of this research is to determine the influence of service quality on customer satisfaction at PT BPRS Al-Wasliyah Medan. This research was conducted on customers of PT BPRS Al-Wasliyah Medan). The type of research used is quantitative research. Sampling used the Porpusive Sampling technique, because the researcher only sampled 91 customer respondents. The data collection technique uses a questionnaire whose validity and reliability have been tested. The results of the research conducted show that the coefficient of determination (adjusted R square) is 0.713 or 71.3%. That Service Quality (Reliability, Responsiveness, Empathy, Assurance, Tangible) influences Customer Satisfaction (Case Study of PT. BPRS Kc Alwasliyan Medan).

Referensi

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Unduhan

Diterbitkan

2025-06-29

Terbitan

Vol 4 No 1 (2025)

Bagian

Articles

Lisensi

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